Certificate in Marketing
* Course prices displayed are for a single semester and exclude functional fees
Course Overview
The Certificate in marketing is a two year program, designed to provide students with knowledge and skills that will enable them to develop the Art and Science of evaluating markets, combining available resources to best serve organizations’ customers.
It is also designed to introduce students to fundamentals of marketing, ethical issues in marketing; the various provide them with techniques of expanding the market size and creating new markets on national, regional and international level.
Course Objectives
- To introduce students to the various market environments and provide them with techniques of expanding the market size and creating new markets.
- To introduce students to the fundamentals of marketing.
- To expose students to the challenges faced by business organizations in serving customers due to changes in business environment.
- To expose students to the principle of selling, importance of selling, the selling environment.
- To enable students understand the meaning of international marketing and how it differs from domestic marketing.
Learning Outcomes
By the end of the programme, students will be able to;
- Identify the various market environments and the techniques of expanding the market size and creating new markets.
- Explain the fundamentals of marketing.
- Identify the challenges faced by business organizations in serving customers due to changes in business environment.
- Explain the principles of selling, importance of selling and the selling environment
- Distinguish between international marketing and domestic marketing
Entry Requirements
- Direct Entry: Uganda Certificate of Education (UCE) with at least five (5) passes and Uganda Advanced Certificate of Education (UACE) with at least one principal pass and two subsidiary passes or its Equivalent.
- Mature Age Entry: Mature Age Entrance Examinations Certificate awarded to a person aged at least 25 years and has passed with at least 50% marks. For purposes of admission, the Mature Age Entrance Certificate shall be valid for no more than two years. The mature age entry examinations centre must have been authorized by NCHE
- Certificate Entry: A certificate in any related field of study or its equivalent from a recognized institution,
The National Council shall determine qualifications equivalent to Uganda Advanced Certificate of Education (UACE) as for Higher Education in consultation with the Uganda National Examinations Board.
Award / Certification
The institutions’ Academic Board upon satisfaction that the standard required under relevant regulations for the award of a Certificate in Marketing has been attained by the candidate in the instruction examinations shall be recommended for the award.
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Fundamentals of Marketing
Course Code: CMKT 1101 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 1 | Semester: 1
The course introduces students to the art and science of evaluating markets, combining available resources to best serve the organization’s customers. It exposes them to challenges faced by business organizations in serving customers due to changes in business environment. It also introduces students to fundamental s of marketing, ethical issues in marketing and the business in general. -
Fundamentals of Financial Accounting
Course Code: CMKT 1102 | Credit Units: 4 | Contact Hours: 60 | Year of Study 1 | Semester: 1
The course introduces the basic concepts of financial accounting. Business enterprises are faced with challenges of reporting accurate information regarding business transactions and performance and this course intends to equip learners with skills of recording transaction and preparation of books of accounts which gives a basis for preparation of financial statements. -
Computer Applications I (Theory)
Course Code: CMKT: 1103 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 1 | Semester: 1
The course has two themes. The first theme introduces computer concepts. Topics include hardware and software fundamentals; computer and information systems; data communications and computer networks; World Wide Web and the Internet; social impact of computers including discussions on privacy, security, civil liberty, risk of computers, intellectual properties, and computer related legislations. The second theme makes students get familiar with leading application software such as Excel, PowerPoint, Access, and Web design programs. Practical computer problem-solving skills are emphasized through intensive hands-on exercises -
Basics of Business Administration
Course Code: CMKT 1104 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 1 | Semester: 1
The course provides students with basic information on the functions, nature, types and challenges of different business organization. Areas to cover include marketing, production, finance and types of business organizations. -
Business Communication Skills
Course Code: CMKT 1201 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 1 | Semester: 2
This course provides an introduction to business communication that is needed for learners to succeed in the complex business world. It is designed to help learners build language confidence through improved comprehension and to develop fluency and accurate pronunciation. -
Essentials of Business Law
Course Code: CMKT 1203 | Credit Units: 3 | Contact Hours: 45 | Year of Study 1 | Semester: 2
The course introduces the students to the legal aspect of business management and administration. It also introduces them to the role of law in society and how legal principles and decisions affect them individually as members of the community. -
Computer Applications I (Practical)
Course Code: CMKT 1202 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 1 | Semester: 2
Computers now pervade business, education, work, home and social life. It is vital to industry commerce and entertainment. We can scarcely avoid interacting with computers, whether we want to or not. This course introduces the learner to computer expertise that will enable him/her to compete favorably in the dynamic technology – bases business world and to fit adequately in the information economy. -
Principles of management
Course Code: CMKT 2102 | Credit Units: 4 | Contact Hours: 60 | Year of Study 1 | Semester: 2
This course will provide students with basic principles and practices of management. It will equip learners with essential knowledge on different theories of management, management functions, management roles, management skills and modern approaches to management issues. -
Introduction to Research Methods
Course Code: CMKT 2101 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 2 | Semester: 1
This course will provide students with basic concepts and practices of research. It will equip learners with essential knowledge on overview of research and development, its importance, aims, types, purpose, elements of research (variables, hypothesis, proposition, research process, problems, objectives, questions, literature review, design data collection, sampling, proposal, references and citation. -
Essentials of Negotiation
Course Code: CMKT 2102 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 2 | Semester: 1
The course is designed to enable students understand the importance of communication and negotiation in business organization and the impact it can have on the success of a business. This course also develops an awareness of the importance of concise written expression and negotiation to modern business communication. -
Fundamentals of Selling
Course Code: CMKT 2103 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 2 | Semester: 1
The course introduces students to the theory of personal selling as used by business organization to developing partnership with customers. It exposes the students to the principles of selling, motivation and its importance in selling, the selling environment and communication. -
Field work for Marketing
Course Code: CMKT 2104 | Credit Units: 5 | Contact Hours: 75 | Year of Study: 2 | Semester: 1
This course is designed to provide students with the opportunity to apply concepts and skills learned in the classroom, to a real-world work environment. It is normally one of the most valuable courses that students take because of the synthesis between work and school. It also gives students an opportunity to display their abilities to a potential employer or, to obtain expanded responsibilities from a current employer. Supervised field attachment for work experience in marketing related firm/industry or in a relevant organization for a minimum of two months. -
Basic International Marketing
Course Code: CMKT 2201 | Credit Units: 4 | Contact Hours:60 | Year of Study: 2 | Semester: 1
The course introduces students to marketing beyond national borders. It provides them with basic knowledge and skills for carrying out international business operations and effectively exploit the market opportunities beyond the national boundaries. -
Understanding Customers
Course Code: CMKT 2202 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 2 | Semester: 1
The course is intended to enable students develop a more customer focused attitude both within themselves and within their team. It provides guidance on identifying potential customers, their needs and expectations enabling them to build valuable long term relationships with their customers. -
Entrepreneurship Development Skills
Course Code: CMKT 2203 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 2 | Semester: 2
This course tackles the obstacles and constraints faced by entrepreneurs, and surfacing new strategies for them. The course will equip the learner with knowledge on how to become a successful entrepreneur and avoid common pitfalls. -
Elements of Statistics
Course Code: CMKT 2204 | Credit Units: 4 | Contact Hours: 60 | Year of Study: 2 | Semester: 2
This course introduces students to basic principles of statistics, sampling techniques, statistical distribution and the theory of probability. It prepares students to organize, tabulate, analyze data and test hypothesis and make inferences, estimation and predictions from data obtained from the field of study.
